Now I’m not going to teach Grandma to suck eggs, nor Granddad to do the Jive, but sometimes we get so wrapped up in doing what we do, that we occasionally forget the basics. So, make yourself a brew, grab a couple of biscuits and see what you could do to improve your business.
- Target your Audience Appropriately
Don’t go sending a mass email to 1000 contacts about a nice flat available in a retirement complex when only 100 of your contacts are over the age of 50. Irrelevant content is one of the main reasons people unsubscribe from mailing lists.
- Use Multiple Platforms
Print/radio/TV/online advertising, leaflet drops, direct mail, email campaigns, social media (especially Facebook & Twitter), dynamic window displays, interactive displays etc. – the more people who see/hear your brand and message, the more chance of making a sale!
- Have a Clear Call to Action (CTA)
Make it easy to understand and don’t have too many – if you want them to contact you, provide your contact details, if you want to get them to enter an online competition, only publicise the competition page URL.
- Include your phone number in your CTA
If you want customers to contact you, encourage them to call! Selling to someone is easier over the phone than it is through email as you can pitch appropriately based on discussions.
- Avoid Deception
This one is pretty obvious, but it is important to clearly state what the offer is.
- Build Joint Ventures & Partnerships with other Businesses
Companies that provide useful related services to your clients (local businesses, schools, press, local council, local MP etc.) will enrich your offering to customers and help you reach more people with joint promotion and (hopefully!) online social media discussion.
- Thank Your Customers for Their Business
A simple “Good Luck in Your New Home” card, a box of chocolates or a simple email thanking them for their business – it is all word of mouth marketing gold.
- Take Attractive Photos of Your Properties
No one wants to live in a pit (other than Shrek!), but even the less attractive properties can be appealing if they are shown in their best light! No need to be David Bailey – just make sure your thumb is out of the way and that dog walker has cleaned up after their pooch!
- Open Houses
More of an “American” thing, but people like a freebie and won’t feel under so much pressure if others are looking around at the same time. It also gives people something to look forward to and offer them an incentive (as well as increasing the chances of an offer there and then for fear of losing out!).
- Offer Virtual Tours on your Website & In-Store
The most valuable thing in 21st Century Britain is Time. We don’t have enough of it! We are also spending more and more of our time online, so why not offer prospective customers the chance to save time by having a virtual tour of a property online! If they like what they see, they will be sure to book a proper viewing and you know that they are a serious lead as they’ve already seen it!
- Don’t Take Photos of Dark Cluttered Rooms
Pretty obvious, but it will make the room look smaller (not “cosy”!) and less appealing.
- Don’t Just Include a Basic Property Description
Would you enquire about a new car without knowing more than the fact it has 5 doors, 4 wheels and is a manual? Or would you prefer to know it’s MPG, Fuel-Type, Engine Size, colour, make, model and if it has Bluetooth etc.? Be sure to include the property’s key Unique Selling Points (USPs) to attract the right customers so you know the leads that come in are worth more than time spent describing the property only to be turned down (or worse still – they don’t call!).
- Don’t Reject New Property Marketing Ideas
We’re all a little apprehensive about change, but just because it’s new, it doesn’t mean it’s rubbish. Explore every opportunity available to you possible, carry out some market research and test it in a small capacity to see if it’s something that might work.
- Don’t Make Unsubstantiated Claims.
Using creative adjectives are good, but let’s not make a 1 bedroom flat seem like a mansion if it’s not.
- Don’t Ignore Prospects Questions or Engagement
No one likes to be ignored. Respond to people as quickly as you can – have a “Thanks for your enquiry” template in your email to use when you’re really busy, promising that you’ll get back to them ASAP so they at least know you’ve received their enquiry.
- Don’t Enter a Room in Front of the Viewer
Simple physics: If there are more people, there’s less space! Let them enter the room first and experience the room without obstruction.
- Don’t upload just one photo
Just like eBay and Dating sites, people don’t trust anything with just one photo…
- Don’t just use traditional marketing methods
Be creative and try to reach out to new markets, social media is a great way to engage with and build relationships with potential customers and partner businesses – it’s also a great way to get your corporate personality known and let people get to know you!
- Don’t include animals or pets in photos
My Mother would disagree as she thinks houses will sell better if there’s a cat in the photo, but many people don’t like animals (or at least the notion of the carpets smelling of dog!), so best steer clear if possible.
- Don’t restrict access to information
The more information the better, floor plans, room sizes and photos will mean that it you do get a viewing, chances are they’re very ‘Hot’ prospects. Although if your primary goal is to increase your marketing database, you may want to add a “sign-up” box to access some of the more detailed information – but be warned… this can deter prospects and they may end up going on another Agents’ site!
I hope you found this post useful and entertaining. What would be you’re Top Do’s & Don’ts for marketing your properties?
3 Properties You Wouldn’t Want To Visit This Halloween
There’s no getting away from it these days. As soon as the kids are “back to school” the seasonal aisle of the supermarket undergoes an overnight transformation by some devilish trickery, and nestled uncomfortably against the jolly chocolate Santa’s and cheerful tree decorations you will find all manner of witches, zombies and skeletons.
But while for most of us Halloween is just one day a year, spare a thought for the residents of these haunted British houses, for whom daily life is surely more trick than treat…
The Ancient Ram Inn, Wotton-under-Edge, Gloucestershire
According to hauntedrooms.co.uk, this is one of the most haunted private properties in the UK. Its sole (living) occupant is John Humphries who bought the building in 1968 for £2,600. Mr Humphries is outnumbered by ghosts including a witched burned at the stake, previous owners, a monk, and a centurion on horseback.
Chillingham Castle, Northumberland
This impressive castle dating back to the 12th century has seen its fair share of military assaults and executions, and if the stone walls of its dungeons could talk, they would surely share some gruesome tales. No wonder then that the aptly named Chillingham Castle plays host to any number of tortured souls with unfinished business.
50 Berkeley Square, London
Reputedly the most haunted house in London, this unlikely looking property is the subject of numerous creepy tales and was featured in the 1913 book Haunted Houses by Charles Harper.
Visit haunted-london.com for details of this and other haunted London locations or see SkyScanner’s Blog on the Top 9 creepiest ghost towns in the world… including a place called Island of the Dolls – Yikes!!
Name: Phil Smith
Job Title: Head of Training
How long have you been with Dezrez? Nearly 2 years
A short background about yourself
I was fortunate to spend time working for an agent who used Dezrez before deciding to make the move and work for Dezrez, I have a passion for property and thoroughly enjoyed the role however opening the office on a Saturday morning eventually wore me down and I decided to apply for the role of an IT Trainer with Dezrez.
I am an avid golfer and represented Wales at an International level from the age of 14 up to the age of 21, including captaining the Welsh Schools Team. My role with Dezrez has allowed me to play more golf on the weekends and hopefully make my way back into a Wales shirt.
I am a keen traveller and was lucky enough during a break from golf to spend 6 months travelling Asia, Australia, America and Mexico. Didn’t do much sightseeing but went to some great bars and beaches!
Funniest moment in Dezrez Booking a flight to Guernsey when the customer I was due to train was actually in Jersey
Favourite Film? Scarface, The Godfather 1 & 2, Anchorman, A Night at the Roxbury
If you were a superhero, who would you want to be? Superman (is that so you don’t have to book flights…? – Ed.)
What music is in your car/on your iPod/Spotify at the moment? BeeGees for when I’m stuck in traffic
Favourite food Anything Edible
Most embarrassing moment Not a lot embarrasses me so I’d have to say this would match the funniest moment, booking a flight to Guernsey when the customer I was due to train was actually in Jersey
Achievements I have International Caps for Welsh Golf & I’m Captain of Welsh Schools Golf Team
What Dezrez product/service would you recommend and why? Map Search – makes the experience more interactive for your applicants, it also saves our customers a fortune in printing endless amounts of full colour brochures
Why do you think training is important? Would you try and fly a plane without being trained how to do it? Why use Dezrez if you don’t use it to its full potential? Have I just answered a question with a question? (Yes. Yes you have. – Ed.)
DezrezOne Top 10 Estate Agents For September
All of these estate agents have achieved this status by consistently using 90% or more of the entire DezrezOne system during September 2014. We can monitor your usage of DezrezOne from our specially designed software, making it possible for us to tailor training specifically for your estate agency. We can also offer you advice on how to improve efficiency in your estate agency, so contact us today if you’d like to find out more!
We are excited to be exhibiting at this year’s Negotiator Conference and to also be sponsoring London, South East & South West Agency of the Year Awards.
Our new Sales Director, Kristina Grimes, will be in attendance, together with Operations Director, Ross Liddell and our Rezi Account Manager, Rhodri Pugh (who will be giving short one-to-one demos of Rezi on our stand).
Be sure to drop by Stand 24 and say hi to the team!
Dezrez website of the month for October is AstonMead.com
Created and designed by Servon design. Aston meads website is fresh modern and intuitive. With a clean responsive design the website looks great on all platforms. The balanced use of the company colours makes the website inviting and attractive to use. The layout is well balanced and easy to navigate making using the site a painless experience.
A simple search bar at the top of the page with a dropdown for advanced search parameters allows the user to quickly find what they are looking for. The featured properties are displayed prominently on the front page with smooth transitions for both sales and lettings. The search pages and property pages offer loads of detail in a very nice format whether you’re on a desktop or on your phone. Within the site is also a section for the user to keep track of your favourite sales and rental properties all displayed in an easy to read fashion.
The site also contains a lot of information about how this company does business which is great to know if you’re looking to buy or rent through them. There is also an online magazine which adds a nice touch to the website.
Overall the site is well designed, functional and full of useful information that’s needed when it comes to buying and selling property.
If you’re interested in sprucing up your website, feel free to contact the Branding Team on 0845 465 2222 or see our latest website designs here!
Market-leading estate agency software and services provider Dezrez has hired a former star of hit TV show The Apprentice as its new Sales Director.
Kristina Grimes, who was the runner-up on the third series of the BBC hit business based show in 2007, will join Dezrez as Sales Director bringing with her a wealth of experience across many different sectors. Prior to this role, she was Sales Director of Spicerhaart Corporate Sales.
Justin Morris, CEO of Dezrez, said:
“We are thrilled to welcome Kristina to Dezrez. The experience and knowledge that she brings the company is invaluable and we are delighted that someone of her talent has joined us.”
Kristina’s role as Sales Director will include implementing national sales plans, supervising regional sales managers and a considerable responsibility for the performance of the company’s sales and its profile in the marketplace.”
“I am excited to start a new challenge within Dezrez and I look forward to working with the team to further develop their already extensive product and service suite, particularly with the new launch of Rezi. I am fortunate to be joining such a respected company that prides itself on top quality service.”
Estate agency software expert Dezrez provides and supports powerful, user-friendly IT solutions for estate agency sales, lettings and property management in the UK and Europe, and is planning to expand into the overseas market.
Categories: Dezrez New Starter, Estate Agent Software, Industry News, Lifestyle, Press Releases
dezrez, dezrez software, estate agency software, kristina grimes, pr, press release, sales director, the apprentice
Laura wins Rising Star of the Year 2014
The managing director of DezrezLegal, the in-house conveyancing solution integrated into the offering of market-leading estate agency software provider Dezrez, has won a prestigious business award.
Laura Liddell won the ‘Rising Star of the Year’ category of the Swansea Bay Women in Business Awards 2014, run by the Evening Post newspaper and Swansea Bay Business Life magazine.
The winner was revealed at a glamorous awards luncheon held at the Marriott Hotel, Swansea, on Friday October 3.
The ‘Rising Star of the Year’ category recognises the achievements of women who have been promoted or fast tracked within a company and who are responsible for exceptional growth and success in that environment.
The winners were chosen by a panel of judges including last year’s winner Hayley Davies, chief executive of JCP Solicitors.
As one of the architects and driving forces behind DezrezLegal, Laura started working for Dezrez as a referral assistant, managing a small group of estate agents to use the conveyancing service and generating estimates for the clients that were sent through. She has since worked her way up to Managing Director of DezrezLegal.
“I was stunned and delighted to have won such a prestigious award locally. Working at Dezrez has certainly never been boring and I’ve been very lucky to be part of such a forward thinking, thriving business that has given me the opportunity to develop my career quickly alongside people that I value.
“It is fantastic for both myself and the company to start receiving recognition in the local business community. It was a fantastic event featuring many talented female business leaders. I was delighted to have been shortlisted; and now, to have won against such stiff competition, I am over the moon!”
Justin Morris, Director of Dezrez, said:
“I am delighted for Laura. There is no doubt that DezrezLegal is the success it is because of the hard work and commitment of Laura. She has worked extremely hard to build what is an outstanding business with Dezrez and deserves every credit for her achievements.”
DezrezLegal is a subsidiary of Dezrez the estate agency sales, lettings and property management software company. It endeavours to pave the way for innovation in the property industry by continuing to develop new and exciting tools for estate agents.
Hi! I’m Ian Hawkins, Telesales Consultant for Dezrez Marketplace. It’s my pleasure to introduce to you DezrezLegal and give you an overview of how they can benefit your business and why they are the preferred conveyancing solution for our agents.
Every agent knows communication is key for a swift conveyancing transaction, usually this means endless calls chasing for updates and wasted time.
DezrezLegal takes the chasing out of the conveyancing process! Every step of the way as your team of specialist conveyancers update a client’s file, this data is automatically passed through to you in the form of alerts on DezrezOne, freeing you up to get on with other things.
They offer a swift, professional and friendly service designed specifically to keep you and your clients happy and well informed. Getting a quote for your client is as simple as ticking a box and your designated experienced and friendly referral manager will contact your client at a time you specify.
Currently, DezrezLegal convert over 60% of clients quoted, and every time one of those files completes you’ll receive at least £100 commission.
Quotes are competitive and include all costs on a no move no legal fee basis, so no nasty shocks at completion.
DezrezLegal focus on building relationships, every agent who uses the service are appointed one specific fee earner with two assistants and direct contact details. This means no wasted time being passed around an office or sitting on hold. You can even keep chains simple by sending both vendors and purchasers to DezrezLegal!
If you want to simplify and speed up the conveyancing process for both you and your clients, or would like to find out more please contact me on 01792 610 219 or email at email@example.com
Categories: DezrezLegal, Estate Agent Software, Ian Says, Tips & Advice
Conveyancing, dezrez, dezrezlegal, estate agency, estate agents, Facebook, Ian Says, Legal, Modern Estate Agents
Market-leading estate agency software provider Dezrez launches new cloud-based product aimed at UK and international market; Rezi uses the latest technology to deliver an exceptional user experience and an innovative marketplace function for buying/selling industry services.
Estate agency software and services expert Dezrez has launched a new cloud-based flagship product designed to modernise the user experience and act as a catalyst for the company’s expansion into international markets.
Rezi has been developed to meet the need for a fully integrated marketing and property management solution that is fast, flexible, future-proof and user-friendly. Rezi speeds up workflows by bringing property, people and events together in real time into one easy-to-use system, with an attractive customisable user interface use.
Available in three versions: Rezi Pro, Rezi Premium and Rezi Enterprise – the core product features remains the same but the level of integration built into the implementation depends on the size and complexity of the end user.
Justin Morris, CEO of Dezrez, said:
“Estate agency sales, lettings and property management are becoming ever more competitive and Rezi has been designed to integrate data in a way that makes it easier for them to manage their portfolio more effectively – giving them an enormous competitive advantage.
“Rezi does everything you’d expect it to and a lot more. We’ve incorporated and enhanced all the best features and functionality from our existing software and used robust testing and modern design elements to create a highly flexible and future-proof platform that gives users everything they need to look good and work smarter and faster.
“Rezi seamlessly integrates with your business and automatically uploads to property portals and social media. And it also has flexibility and customisable workflows & fields and a highly advanced & intuitive property matching functionality called ‘fuzzy matching’, which matches people and properties in a more responsive way.
“Of course, as Rezi is new and purpose-built, it offers the latest technology and is fast, powerful, portable and customisable. It has an open API meaning Rezi can not only integrate with your other software (even bespoke!), but you could essentially redesign Rezi specifically for your business.
“And underpinning all the cutting-edge features and functions is the best thing about Rezi – which is that it comes from Dezrez, where we offer software as a service: we want to make sure our customers have the best possible experience – not only do they get continual upgrades and improvements, crucially they benefit from our industry knowledge, experience and dedicated account management & branding teams.”
Designed to meet industry best practice, Rezi is easily configurable to meet specific needs and the multi-platform design means it is easy to use remotely on phone/tablet. Rezi is internet-based and is compatible with any browser & operating system.
An open structure with high adaptability & flexibility allows Rezi to offer an innovative marketplace function which operates in a similar way to Apple’s app store, enabling access and integration with approved industry suppliers at the best prices – from digital printers and floor plan specialists, to sign makers, conveyancers and finance specialists and more.
For the smaller estate agency this function offers accessibility to approved suppliers at great rates, for larger organisations it represents an e-commerce opportunity to sell in-house expertise to a targeted audience.
As well as being a strong and flexible foundation, Rezi has been through a robust user testing process. Freya Davies, product manager for Rezi, said:
“Extensive UAT (user acceptance testing) and UET (user experience testing) with 65 agents including directors, branch managers, negotiators and part-time weekend staff has resulted in a super simple and uncluttered product that can be optimised for exactly what each user needs, with stored preferences and levels/scopes of access.
“Many design elements have been inspired by intuitive design of modern operating systems on devices like the iPhone & Samsung Galaxy, to create a sense of familiarity that makes people feel confident and enthusiastic about using the product and encourages them to use it to its full potential.”
For more information, visit www.dezrez.com/rezi
Categories: Estate Agent Services, Estate Agent Software, Industry News, Press Releases, Rezi
Changing Software, cloud, cloud-based, Customer Experience, dezrez, estate agent software, Modern Estate Agents, new development, Rezi