Archive
We often get asked why is dezrez called dezrez? I always reel off the answer but thought I might kill 22,000 birds with one stone! So here we go. When the company was set up, the founders wanted a short domain name that related to property, something snappy! Desres was perfect… Desres of course stands for “desirable [...]
Zoopla are now delivering a TV campaign as promised. The advert looks like it might cement them in the public’s eye as a credible and serious alternative to Rightmove, possibly moving them to number 2. What do you think? I have always maintained that the main reason for Rightmove’s popularity with the public is their clever [...]
Whats the best thing about losing an instruction? Not all is lost when all is lost! When you put work into a valuation its always disappointing to lose it, but the best thing about estate agency is that you might get another bite at the cherry. Be smart and organised and you can maximise the [...]
Changing software is a big thing! Get your staff involved in the process. Make a list of things you don’t like and ask your potential software provider how they handle these things! Take your time in making a decision. Choose a product that is going to move your business in the right direction. Use the expertise [...]
Not sure if you saw Mary queen of shops this week? I think she is great! I really like her style! Essentially she transformed the business model of an out of date hair dresser in the North of England. Her no BS approach means her clients get a frank assessment of where they stand in [...]
I think It’s really important to track the leads that your business receives! The old days of paper advertising made this pretty difficult! Dezrez have phased out paper advertising because its just to difficult to know if you are getting your bang per buck! Today more Estate agents clients come from online sources (portals, website, [...]
The dezrez team pride themselves on the way we support our estate agents. We like to think we deal with our customers in an efficient and effective manor but we know there is always room for improvement. Stand still at your peril – stop moving and get overtaken by your competition! We are currently looking [...]
Part of my daily job involves managing a sales team! I regularly tell the guys “If it’s not in the system – it’s not done!” If I want to know what’s happened during the sales process the guys need to access the information quickly. I know my sales team are hard working and are busy [...]
