Dezrez Poll On Lone Worker Staff Safety For Estate Agents

January 30th, 2014 No comments

Is Lone Worker Staff Safety On Your Radar?

Dezrez are always looking at ways of helping agents carry out their daily work activities.  Lone Worker staff Safety is a current hot topic


We have created a poll to understand your thoughts on the subject, also to find out if your Estate or Letting Agency has already put lone worker staff safety procedures into place.

We would be grateful if you would take a couple of minutes to complete the short poll below


1. Do you or any of your staff/colleagues regularly attend appointments on your own?

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2. Do you or any member of staff currently use an emergency alert notification mobile app?

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3. Are colleagues in your office able to find out your location should the need arise?

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4. If you currently use a lone worker system, do you pay for this service?

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5. If you do not use a lone worker system, do you think it worthwhile in having access to one that integrates with your software, allowing for emergency alerts, updates and live map tracking?

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6. If you answered yes to the above, would you use such a service?

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Dezrez Property Management Team Member Interview | Sarah Morris

January 28th, 2014 No comments


Dezrez Property Management Team Member Interview | Sarah Morris

What is your job title?

Account Manager for both dezrez and dezrezPM.

Sarah Morris. Account Manager @ Dezrez

Sarah Morris. Account Manager @ Dezrez












What is dezrezPM?

DezrezPM is a fantastic sister product to dezrez that allows agents to take the next step from marketing their lettings properties to managing them.

How long have you been working on the PM product?

I have worked at dezrez since 2007, first for dezrezLegal then dezrez software.  I joined the dezrezPM team in the summer 2013.

What is your role day to day?

My role is to welcome new customers to the software, make the transition as easy as possible for them as well as being a point of contact for my agents whenever they have issues or queries.

Do you have agency experience?

I haven’t worked in agency but have worked in a variety of jobs that have helped me with account management, for example I spent a year working in Walt Disney World where the customer is always a friend!

How would you describe the PM product in one sentence?

Uncluttered, modern, versatile.

What is your favourite feature of PM?

Compliant letters make it easy for agents to stay up to date in legislation. Quite simply it is one less thing for the agent to worry about.

What advice would you give an established lettings agency looking for property management software?

Think carefully about how your office works and how you want your software to work. I would encourage you to get demo’s from dezrezPM as well as our competitors, make sure all your questions are answered before making a decision. We are confident that you will be impressed with dezrezPM.

What advice would you give an agent starting a lettings agency?

For me I think training is key. We can teach you everything you need to know about how to use the software but if you need help in best practice we can also point you in the right direction of a highly regarded industry trainer (Susie Crolla).

Where do you think the lettings market is going in the next 12 months?

With the average age of a first time buyer around 37 it is inevitable there will be a huge demand for quality rental properties for the foreseeable future including family homes not just the one to two bed flats.

Tell us something interesting about yourself

I am a keen scuba diver. After reluctantly learning in preparation for my honeymoon in the Maldives I caught the bug after a manta ray encounter and ended up completing the next level qualification before I left.

Which radio station do you listen to on the way to work?

I suspect I may becoming a bit too old for my default radio one, but not quite ready to take the leap to radio two yet.

Extend Your Online Marketing With Propertini

January 21st, 2014 No comments

Dezrez Clients Now Have Access To The Propertini Property Search Platform

Dezrez  are delighted to announce that we will now be providing you with direct access to the Propertini real estate search platform. *There will be no extra cost or effort for this additional service to extend your online marketing.

Propertini is a Global Property search engine, that helps users search, select and share residential property worldwide.

To feature your listings on Propertini and increase the reach of your marketing, please complete the following form:

Property Registration Form

Dezrez will work with Propertini to ensure that your listings appear within their search results.

* Upload service is free if you are on our unlimited upload service. Contact our accounts team if you are unsure*

If you have any questions please call us on 0845 465 2222 option 3 or email







Get The Most Out Of Your Dezrez Software In 2014

January 17th, 2014 No comments

Become a Dezrez Expert in 2014

Every Estate Agency wants to run efficiently.  Get the most  out your dezrez Estate Agency Software with some extra training.  We have different training options that can be tailored to your needs.



Onsite training for a day (10:00-16:00) in a location of your choice (unlimited delegates) from £600/day

Delegate days in London, Birmingham & Barnsley through out 2014 at £150/person

Net training over the phone (on-to-one), topics depending on your needs.  £50/hour

Interested? View our training calendar here 


For more information on any of our training courses please call 0845 465 22 22

WordPress Integration Comes to Dezrez

January 16th, 2014 No comments



Due to popular demand from our estate agents, we’ve developed integration products and services for the content management system WordPress.

Why use WordPress?

Whether a private individual or a business owner, people turn to WordPress everyday mainly due to its ease of use. WordPress allows an individual or company to set up a website without any prior web development / programming knowledge. We believe this simplicity should be available for dezrez integration.

Our new plugins and WordPress Powered Site In A Box templates can help you achieve a quick and easy integration with minimum hassle.  No prior programming knowledge is required.


What we offer?

Property search functionality
Latest properties advertisement (Available as a widget)
Featured Properties advertisement (Available as a widget)
Vendor Login Area Integration
Ability to book a viewing online, arrange a call-back etc.
Google Map Integration
Street View Integration
Mortgage Calculator Integration

We offer these features as:

WordPress Plugin

An easy to use, self installing plugin that integrates most of the above core features such as Property search, Featured properties & Latest properties. The advanced features can be integrated with some extra development. We are constantly updating this plugin with new features and will be releasing add-ons in the near future to extend the functionality further.

Price : £300 + VAT
API/Update Fee: £20 PCM

WordPress Integration

A bespoke service performing integration of all of the above features into your pre-installed WordPress setup. Includes matching your themes exact appearance to the dezrez plugin.

Price : £400 + VAT
API/Update Fee: £20 PCM

Site In A Box (Powered By WordPress)

Our 2014 Site In a box Templates will be revealed shortly.  They are the ultimate self managed – out of the box website solution.

Price : £750 + VAT
API/Update/Support Fee: £20 PCM

If you are interested in any of our WordPress powered web solutions you can contact our web team via email at or call us on 0845 465 22 22 – Option 2.

Dezrez Website of the Month for January | James Oliver Estates

January 10th, 2014 No comments


Dezrez Website of the Month for January | James Oliver Estates


Recently we’ve seen a number of new Estate Agency Websites use large high quality images as their site background, this gives  a dynamic and engaging  feel. In this issue of our website of the month post we look at


The James Oliver website is visually attractive and easy on the eye thanks to its header and footer transparency,  large scale interchanging background images and easy-to-use search facilities are displayed clearly to the left of the page. The website also has a minimalistic and modern feel to it, this is shown when navigating to the home page as it provides you with 3 simple options to choose from, ‘Properties for Sale’, ‘Broadcast on Sky’ and ‘Draw your Search’. Two of these options are directly linked to search for properties that the agency may have on market, making it easy for users to search for the information that they are inevitably seeking.

When choosing the ‘Properties for Sale’ option you are taken to the buy page which has a simple search box. This search box provides its users with a number of options such as the location, minimum & maximum price and the property type which can be used as filters when searching for properties. It also gives the user a number of options to search for properties including a list search, a map search and also an option which allows the property seeker to draw an area on a map to search instead. These 3 search options increase the interactivity of the website greatly and provide an overall better experience for property buyers.

The property details page is minimalistic and includes handy buttons to the right of the page which can be used to carry out tasks such as locating schools and railway stations and booking viewings. All images for each property are high quality and all property information is displayed clearly, altogether ensuring that each property is marketed in the best way possible.

Minimalistic large imagery designs are becoming more common with estate agency websites and is a good example of such a website. It’s a website which has a modern and contemporary feel to it, proving that minimalistic large imagery websites are suitable for estate agencies displaying property information.

Visit the Dezrez website to find out more about websites for Estate Agents

A Day In The Life Of The Dezrez Account Management Team

January 10th, 2014 No comments

Have you ever wondered what the Dezrez Account Management Team do all day?

A typical day in the Dezrez office

8:55 As Head Office starts to fill up for another day, dezrezPM Account Manager Ross has already been hard at work for half an hour writing up “user stories” – proposals to our development team for new features based on feedback from our dezrezPM customers.

9:30 After catching up with any urgent emails or messages left overnight, it’s morning meeting time. The team get together for a catch-up every day to make sure everybody knows what each member of the team is working on.

10:45 Sarah is on the phone to a brand new customer who is looking forward to using dezrez.  She will be in regular contact with the agent both in the run-up to their training day, and in the weeks afterwards to ensure they get the best from the software.

12:00 We have a long-standing agent visiting today for some advanced dezrez training. Our newest Account Manager, Chris, pops into the training room to introduce himself and see how their day is going.

13:00 Everything stops for Thai. For a few minutes the Account Management team go uncharacteristically quiet as we wolf down our weekly takeaway treat.

13:35 Head of Account Management Clason takes a call from an agent who is thinking of switching software at the end of their licence period. After finding out their reasons for wanting to leave, he is able to resolve the issues the agent had been struggling with and they decide to stick with dezrez.

14:20 Out on the road, Rod has just completed a successful visit to one of our customers in the Midlands. As a former dezrez trainer, he was ideally placed to answer all their questions on how to get the best from dezrez. He has shown them a few tips and tricks as well as filling them in on some exciting upcoming developments!

15:45 Chris calls an agent we don’t often hear from, to see how they’re getting on. They are interested in improving their social media presence so he advises them on how they can do this.

16:30 Sarah receives an email from one of her multi-branch agents. They are opening a new branch and need to get dezrez set up ready for their grand opening in a month. Sarah provides them with the information they need and liaises with our accounts and branding teams to start the ball rolling.

17:30 Where did the time go? After a busy but successful day, the team switch off their PC’s and head home for the night.

Can you spot any of our account managers in this office time lapse video footage?


Dezrez Top 10 Agents For December

January 8th, 2014 No comments

Dezrez Top 10 Estate Agents For December

All of these estate agents have achieved this status by consistently using 90% or more of the entire dezrez system during December 2014. We can monitor your usage of dezrez from our specially designed software, making it possible for us to tailor training specifically for your estate agency. We can also offer you advice on how to improve efficiency in your estate agency.

Do’s & Don’ts Of Property Marketing For Estate Agents

January 7th, 2014 No comments

We Won’t Teach You To Suck Eggs, We’ll Just Offer Useful Advice

Dezrez have put together what we think is a useful list of the Do’s & Don’ts of successful Property marketing for Estate and Letting Agents

Do’s of Property Marketing For Estate Agents

  1. Try multiple mediums–including non-traditional ones
  2. Target your property to a specific audience only- Flats for young professionals. Retirement homes for retired people. Don’t advertise retirement homes to students !
  3. Avoid deception - clearly state what the offer is.
  4. Build joint ventures and partnerships with outside businesses that provide useful related services to your clients (local companies, schools, press, be the popular person in the village)
  5. Promote what you’re willing to do for your customers. Make yourself the obvious choice (opening hours 7-7)
  6. Provide a thank you to past customers. It is word of mouth marketing gold.
  7. Call to action must be clearly understood and obvious- don’t use multiple CTAs.
  8. Take attractive photos of your properties - get a good camera or hire a photographer.
  9. Add your phone number in your call to action- encourage them to call, selling to someone is easier over the phone than it is through email.
  10. Short sign ups to access information such as floor plans is a good way to capture leads, however experiment with this, it may be annoying for some…
  11. Open Houses- Give people something to look forward to and offer them an incentive.
  12. Be flexible for private viewings. If you’re not, another agent will be.
  13. Ensure you let your vendors know their property is in a buyer-ready state.
  14. A lock box might be something to consider if you need to enter the property to show it whilst the owner is out.
  15. Virtual tours are a new and innovative way to gain interest.
  16. Use guest blogs and informal websites to promote your brand, property and services.
  17. Include interesting features about the property, also use positive and varied adjectives to liven up the description.
  18. Crop photos to cut out irrelevant areas.

Don’ts Of Property Marketing For Estate Agents

  1. Don’t take photos of dark cluttered rooms. It will make the room look smaller and less appealing.
  2. Don’t just include a basic property description; be sure to include its key USPs.
  3. Don’t reject new property marketing ideas because you don’t know enough. Explore every opportunity possible, carry out market research to see if it’s something that might work.
  4. Don’t have fine print or subject clauses as it may deter prospects.
  5. Don’t make unsubstantiated claims. Using creative adjectives are good, but let’s not make a 1 bed flat seem like a mansion if it’s not.
  6. Don’t ignore prospects questions or engagement. Be sure to be upfront and honest with your answers and questions.
  7. Don’t enter a room in front of the viewer- more people – less perceived space.
  8. Don’t upload just one photo. People may think that you are hiding something?
  9. Don’t just use traditional marketing methods- be creative and try to reach out to new markets, social media is a great way to engage with and build relationships with potential buyers.
  10. Don’t include animals or pets in photos. It may deter individuals who do not like animals.
  11. Don’t restrict access to information. The more information the better, floor plans, room sizes and photos will mean that it you do get a viewing, chances are they’re very ‘Hot’ prospects.
  12. Don’t expect viewings without any additional marketing efforts. Carry out leaflet drops, email campaigns, social media messaging, CSR activities, partnership marketing and event attendances to improve your brands exposure.
  13. Don’t use a camera phone for your photography- A professional DSLR camera with a wide angle lens will produce high quality professional looking photos.
  14. Don’t be over descriptive with the property description. Use short and snappy bullet points hi-lighting key features and benefits.

If you would like more information on effective marketing for estate agents please visit our website 

Dezrez Property Management Team Member Interview | Richard Wilson

December 17th, 2013 No comments

Interview With Richard Wilson – DezrezPM Technical Director

What is your job title?

Technical Director.

Richard Wilson - Technical Director @ Dezrez

Richard Wilson – Technical Director @ Dezrez









What is dezrezPM to you?

It was the opportunity to put into practice all the brilliant ideas but on a green field site without any of the restrictions of an existing product.

How long have you been working on the PM product?

I started working on the project from the very beginning when it was an idea on the back of a cigarette packet.

What is your role day to day?

My role has changed a lot. It used to take up every waking moment. Planning, organising, managing all the different features. It was a happy day the day it went live. Now my role is much more of a consulting nature, I help the people that run it day to day ensuring there are no problems that are stopping them from performing to their best.

Do you have agency experience?

No. 13+ years plus plenty of visits and phone calls to agents.

How would you describe the PM product in one sentence?

Simple but not simplistic.

What is your favourite feature of PM?

Maintenance ticket system. On all my visits to lettings specialist companies, they raised concerns about handling maintenance items. I think our system has got it spot on.

What advice would you give an established lettings agency looking for property management software?

Before looking at the software, make sure that your  staff understand property management. Only then do you want to start looking at software.

What advice would you give an agent starting a lettings agency?

Sign up with The Letting Training Centre (Susie).

Where do you think the lettings market is going in the next 12 months?

I think it is going to stop growing and stabilise.

Tell us something interesting about yourself

I have been to Everest Base Camp.

Which radio station do you listen to on the way to work?

Radio 2.

Tell us a joke

Did you hear the one about the dyslexic man who walked into a bra.