Newsletter Marketing Tips for Estate Agents

September 7th, 2015 No comments


Email newsletters are a great way to communicate with your customers. Typically, they cover product and service announcements or industry and  general agency information. Good ones, mix content such as surveys, educational information, offers and product and service updates.

Be careful

Many of you have been on the receiving end of an email newsletter with irrelevant and boring content that makes you want to press delete. It’s hard when you’re not sure what to  write even though you know it’s timely to send a mail.  If you’re stuck for inspiration, why not send your customers an update on relevant products and services that may benefit them, or let them know about a market movement that may be of interest?

Spend time on constructing the design, content and target list to increase your chance of success and to ensure your reputation remains untarnished. Generic, irrelevant content sent to a poorly segmented lists result in low open click through rates and lots of unsubscribers.

If you’re not sure where to start, don’t panic. I am here to give you some tips and separate the triumphs from the tragedies and make sure your newsletter is a success!

e smiley keysGet creative with email subject lines

Even though you have a number of subscribers to your newsletter, there is no guarantee that they will open your emails once they land in their inbox! A great way to grab your audience attention is to have a different, creative, engaging subject line for each newsletter you send.

  • Keep subject lines short
    Most people quickly scan subject lines to decide if they’ll open or ignore the email, so don’t expect subscribers to dig through your subject line to figure out if they’re interested. Try to keep your subject line to 50 characters or less.
  • Tone down promotional emails
    Keep the message straightforward and avoid splashy promotional phrases, full capital letters, or exclamation marks in your subject lines. Subject lines framed as questions often perform better.
  • Keep them varied
    Newsletters tend to start with high open rates, but these decrease over time. Keep your content fresh, and don’t repeat the same subject line for each campaign. If subscribers can’t tell what’s in your campaign from the subject line, they probably won’t open your email.

Why not try this free resource of 101 email subject lines with proven formula here 

call-to-actionOne primary call to action

A newsletter usually consists of multiple content with multiple calls to action (CTA’s). But this doesn’t mean you should let those CTAs have equal prominence! Instead, choose one main call to action, and use others sparingly if there is room, and they are relevant.

Whether it is to view a new property or click through to see a blog post make it super simple and clear for your subscribers to know what you want them to do and then do it.

Every newsletter should have an objective it wants users to complete, whether it is filling in a contact form, commenting on a blog post or sharing content.

A good call to action will benefit from

  • Lay the groundwork – Communicate the benefits of responding. What will the user get out of completing the call to action?
  • Offer a little extra – Include discounts, entry into a competition or a free gift.
  • Get the position right – Ideally it should be placed high on the newsletter and in the central column.
  • Use an alternative colour – Colour is an effective way of drawing attention to elements.
  • Make it big – The bigger your call to action, the more chance it will be noticed

For 101 examples of call to actions download this useful resource

Keep design and copy minimal

Concise copy gives your subscribers a taste of your content,  just enough that they want to click through to your website or blog, for example, to learn more.

Use lots of white space. This is exactly what it says on the tin, space where nothing is going on. White space is key in email newsletters because it helps visually alleviate the cluttered feel; and on mobile, makes it much easier for people to click the right link.

So keep it short but sweet and make it more intriguing to your subscribers rather than overwhelming!

Brief Your Market are our preferred supplier who can tailor branded templates whilst keeping it minimal check them out here

Test, test, testfeatured7@wdd2x

So you have spent an entire day pulling content and pictures together, you’re tired and you have planned to get the newsletter out today…. We have all been there!

One of the most important things you must do is to send a text email to a colleague! Let them cast an eye over it and check for broken links. In my experience, a fresh pair of eyes is always good in this instance!

When I say test I also mean change things around….. an article you feel is under performing may benefit from being moved further up the newsletter!

So use these email newsletter best practices as a jumping off point… and then experiment to find your secret recipe. The more experience you get, the more you’re likely to run a split test on subject lines, change your Call to Actions, check the images work for you and measure the performance. The world is your oyster for your email newsletter, so find out what it likes.

Now that we’re all on the same page, I will write a further article on what you should be measuring in your email newsletters if you have any questions please leave a comment or email


Categories: Estate Agent Software Tags:

Estate Agent Spotlight September 2015

September 4th, 2015 No comments


What is your name?

Nicole Massie.

How long have you worked in estate agency?

Over 29 years.

What is the name of your agency?

I am self-employed but work for Chase Buchanan whom I have worked for the last 13 years.Nicole - Chase

How long have you worked for your current employer?

13 years in total.

What is your job title?

Business Development Manager.

What does a typical day in the life of you look like?..

Very varied.  I cover all of our offices; whether it’s for  sales or lettings or covering staff when they are on holiday. I also cover all of our DE Rees training for any newcomers.

What do you love about your job?

I love meeting different people and seeing so many different properties. Also, I work in all the different Chase Buchan offices – and it is great to work with so many varied staff from junior negotiators to senior managers.

What do you dislike about your job?

The long hours I used to do when I was working full time, but now I am self-employed I am very lucky and love my job.

Best thing about the area you work in?

Twickenham is a fantastic place to live and work.  The people are really friendly and we get a lot of repeat business because of this.

What would you love to be doing in a different life?

Randomly, it would have been acting, as my father was in the film business. Or, if not a nurse – it didn’t pay enough for me!

How do you spend your time outside of work?

Walking my dog, travelling down to West Sussex where I used to live for a while and taking long walks.

Favorite food?

It has to be Italian.

Favorite  holiday destination?

Travelling is not a big thing for me as I worked on a Cruise ship and as an air stewardess travelling the world. I have been to most places and I feel like going into work mode when on a plane.

Your dream car?

Now it would be a BMW I8.

What is your favorite part of Dezrez?

Sales progression.

and finally…why?

I find it easy to use.

Categories: Estate Agent Software Tags:

DezrezOne Top 10 Estate Agents August 2015

September 4th, 2015 No comments

DezrezOne Top 10 Estate Agents August 2015

All of these estate agents have achieved this status by consistently using 90% or more of the entire DezrezOne system during August 2015.

We can monitor your usage of DezrezOne from our specially designed software, making it possible for us to tailor training specifically for your estate agency.

We can also offer you advice on how to improve efficiency in your estate agency, so contact us today if you’d like to find out more!

Website of the Month August 2015

September 4th, 2015 No comments

voisinsmallAugust’s site of the month is Voisin-Hunter Limited. The website was created by Betley Whitehorne Image and offers website visitors a professional and vibrant composition.
The home page offers users a bright and warm feel with an eye pleasing colour scheme. The main image carousel provides potential clients with the picturesque dynamic landscapes that Jersey is famous for. Further down is a secondary image carousel that delivers the latest properties that Voisin Hunter has to offer.

To the left is a fully comprehensive ‘Property Search’ that allows potential clients to easily discover the perfect property. The property search results display in a concise manner exhibiting properties details such as number of bedrooms, number of bathrooms and parking information as well as a sharp summary of the property.

Once you have navigated into a prospective property you will find all the information you need with the property details listing description, google maps and fully comprehensive photograph viewer. This allows clients to find their perfect home, investment opportunity or rental property in the heart of Jersey.

The website also works with mobile devices and tablets and is fully responsive. This allows you to search properties on the move and offers the same bright and vibrant design no matter what device you use.

Overall Voisin-Hunter website provides a professional and attractive design. Properties are easy to find and this site offers the capability to view properties on the move on various devices. Properties details are fully comprehensive providing all the information you need to find that perfect home, investment opportunity or rental property.

Categories: Estate Agent Software Tags:

Does your software work for you

August 6th, 2015 No comments

So, what’s the real impact of training…?images

Whether it be in school, university, or at some point in our careers, we all have to be trained. And yes, sometimes it isn’t the most engaging or exciting process.  But training is utterly essential; particularly when it comes to understanding how you can tailor your software usage to suit your needs. That’s where Phil and myself come in.

Being ex-estate agents we can certainly talk a good game, but we are also lucky to work for a company that believes in developing their staff and fund their training.

PTLLS, or ‘preparing to teach in the lifelong learning sector’, to give the course its full name gives trainers and teachers the skills they need to engage their trainees. It’s a given that we know the software inside out, but we are now well versed in the techniques that really help to impart our knowledge and solidify the training for you.

downloadWe consistently receive excellent feedback for our  training courses, and you can find some examples below, but it’s also really interesting to focus on the impact after training:

Gilson Bailey, a leading estate agent based in Norwich recently invested in a full days onsite training, which I had the pleasure of conducting. There was a mixture of new starters who had experience of using other software packages, and existing users who were comfortable with the day to day functionality.

We split the day into two main sessions, with the day to day tasks and diary management in the morning, and a focus on sales progression in the afternoon.

Following the training, Gilson Bailed has featured in our top 10 estate agents of the month a number of times; a sure sign that their success in the field is replicated in their now extensive knowledge and use of Dezrez one.

If you would like to discuss training please contact us via email


“Thank you for offering up your support services.  I enjoyed the training.  The Dezrez system seems incredibly well put together and managed” – Lisa Goodson, Christine Penny Sales and Lettings


“Simeon arrived with a can-do attitude, extremely friendly and warm. His approach was so effective I felt at east and within the training time picked up the Dezrez System very quickly. He is an asset to your company” – Lisa Walton, Jersey Development Company


I have sat through many hours of mind-numbing workshops and training sessions. Our Dezrez experience however, couldn’t have been more different; it was relaxed, felt fairly informal and we even managed to have a laugh throughout it – thumbs up to Phil. Before the session ran, I did think we were paying through the nose for the service. However, my opinion has totally changed and I do believe it is value for money” – Stephanie Walker – Abode


 “Very well planned out; covered more than we expected and stayed late to help us with extra questions. You couldn’t have sent a better trainer. 10/10 – we would recommend” – Nadine Callander, Carters of Nuneaton


‘I really found the training I received from Simeon helpful and would highly recommend’ – Sophie Blunstone, Open Property Group

Categories: Estate Agent Software Tags:

Rezi on the Road – with Chris James.

August 6th, 2015 No comments


Rezi on the Road – with Chris James.

It’s been another exciting month on the road; filled with sunshine, coastal towns and delighted estate agents, but it’s not just the weather making them happy… The prospect of using Rezi to run the estate agencies has the Directors, Managers, Negotiators and Admin staff looking forward to the winter too!

There is still availability to come on board with Rezi later on this year, but it’s worth enquiring soon as Rezi has been introduced in 2015 with a special launch promotion ending 24th December. That may seem far away, but with only 18 Fridays until Christmas, time is ticking on.

Agents in Brighton, Kent, London, York and Torquay have signed up to Rezi in July and are looking forward to using it on their PC’s, Laptops, Tablets and Mobiles when they go live in November.

Of course we all know that the cold festive months are quieter due to the fact most people are considering what to buy their family and friends, so it’s wise that these agents have scheduled for the new system to be ‘presented’ to the staff then.

Fortunately Rezi doesn’t require any install, or new hardware, it’s completely cloud based, meaning that when you do choose to make the switch, we’ll prepare all your data, brochures, windows cards and logins in the background allowing you to continue business as normal, with no disruption. On the day you go live, you’ll have the training at your office or with us in Swansea and as soon as it’s finished you’re ‘Rezi to go’!

Remember you can contact Chris via email at to find out more about Rezi and arrange a demo when it suits you.

Learn more about Rezi Here

Social Media Marketing Tips for Estate Agents

August 6th, 2015 No comments

What is social media marketing? Social

Social media marketing has exploded as brands have realised its potential to reach and engage with their customers. And, with so much competition out there and multiple different social media channels to choose from it can be hard to know where to start… or where to stop

If unmanaged, social media can be ineffective and even damaging. So, to help estate agents enjoy meaningful online conversations with their clients, I have outlined some basic tips and examples to illustrate the importance of social media and how you should establish its identity online.

Getting started 

Being well prepared is everything; especially as an estate agency online marketing is one of the most effective methods to market your properties and services. This is why it is so important to complete a bit of groundwork to help you understand how best to engage with your customers.

Ask yourself what can you do for them? How can your products and services help them achieve their goals, such as making a house purchase in a particular area or managing a buy to let!

By understanding what makes them tick you can create engaging content that is relevant, whilst not forgetting your own goals! Social media allows you to grow awareness of  your estate agency brand and allows for two way conversations with customers and stakeholders.

It is always worth connecting your website and social media activity to ensure traffic is driven to the end goal, contacting you and not your competitors.

Become the best you can be on one or two platforms

Unless you have a small army of staff you don’t want to be on every social media platform. Think where your customers spend most of their time and focus there; for example Facebook will be far more effective for estate agents than LinkedIn. I recommend starting with a Twitter and Facebook Page.

Twitter is becoming more popular among consumers and is the fastest way to build an audience of relevant followers for your content. The primary reason is to give you have an opportunity to interact and engage with the right people for your agency; even if they don’t follow you back.

Facebook is a good medium for rapidly increasing awareness of your estate agency. Have a peek at your competitors’ pages and updates and how they are useing Twitter and Facebook. How many fans and followers are engaging with them? What results are they seeing? What is working and what is not working? How can you improve and do things differently?

Advertise your properties on Facebook with Facebook Property Search


downloadDress your shop window & entice people in
Your personal profile is like your shop window. If it doesn’t look attractive and inviting then it will put customers off. Make sure you include a professional photo,  headline, and summary, and most importantly don’t forget to include easy to find contact details. I also recommend that you set aside some time to upload compelling images and videos to illustrate your brand, product and services.

Every social media platform has its own personality with specific ways of presenting your information.  In a similar fashion your business brand is always your business brand. This means that no matter what social media platform someone encounters your brand on, it should basically be the same; just adjusted slightly to fit in with the personality of that platform.

Don’t fall into the trap of using only text in your Tweets or Facebook posts. Images, videos and links to your websites add life to your social media profiles and mean they are more likely to stand out from other competitive posts. Ideally, you want to post content that captures the imagination and maintains interest from your fans and followers.  Adding multi-media content makes it easy for customers to scan your feed and hone in on areas of interest as it immediately provides a quick flavour of  your posts.


Create rapport

When the opportunity arises, it is important to take an interest in your customers. Find out where they congregate and open a dialogue.  It takes time and effort to get on their radar:

  • Pitch ideas and ask for their opinions
  • Comment on something they have posted
  • Ask for their feedback using surveys or polls that benefit them
  • Give them credit where you agree with them or admire things they have done
  • Above all else be genuine. Don’t be fake interest, they’ll see right through it

Be sure to consistently participate and offer information and insights that add value to the conversation, read discussion threads, blog posts and any other information you can lay your hands on.

Tip: engage with influences in environments they use, for example if they are using Facebook but not Twitter keep it like that.

It is important to follow the right people, be followed by the right people and share relevant and interesting content always by adhering to the rules of the different social media networks.


Leftfield thinking creates free advertising hashtags-facebook

Hashtags are a way to find content and for social networks to measure what topics are trending. You can use hashtag in social media to identify messages on a specific topic giving you the chance to reach out to potential customers who could be interested in your content (and products and services).

If you add #hashtags for the sake of it then it will loose value and can actually have a negative effect on the of the post by referencing to many subjects. Too many hashtags create white noise and put people off. An example of this is repeating hashtags such as ‘#Estate Agents learn how to use social media like a pro to gain competitive edge over #estateagents’.

The tip is not to use more than 2-3 hashtags in each post and capitalise on the key message and target audience relevant to your content.


Joining the dots and building followers

A good way of capturing relevant customers to follow or like your social media pages is by adding social media buttons on your website.  These allow people to easily connect with you or share content with their followers, which is a great way to encourage brand endorsement.  It also allows you to capture customers browsing your website who you can continue to communicate your products and services to on an ongoing basis after they leave. A great free tool set is Add This which provides you with a number of free social media buttons and other marketing goodies.

Make sure that all your buttons are easily seen and bare in mind that larger buttons get more clicks than smaller buttons.


Free online management

Logging in and out of different social platforms can seem slow and time consuming there are many software tools that allow you to manage each of your social profiles in one easy to use place, which is ideal for busy estate agents like yourselves.  Two of the most popular are Hootsuite and Sendible.  These both have free options and allow you to engage across multiple social media platforms, monitor mentions of your brand,  react to negative sentiment, grow your business with powerful lead generation tools and measure the success of your marketing efforts with in-depth reporting.

I hope that these tips have helped you and if you haven’t already be sure to follow us on social media or email me at

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The Covert Habits of Estate Agents

August 6th, 2015 2 comments

property-agency-training---professional-estate-and-letting-agency-trainingThe Covert Habits of Estate Agents

Following last month’s revelation that estate agents are less masters of equivocation and more hardworking purveyors of benevolence, we decided to pursue the theme.  What could our analytics unveil about motivations?  Specifically, is estate agency a vocation or does it lean more to the stereotype, attracting cynical charlatans eager for a cash injection into a better lifestyle and an early exit from the rat race?

To that end, we have focused this month on our estate agent customers who are over 50, digging a little deeper into those working past the age of 65.  Whilst we delve into our stats for a little fun, we are increasingly surprised by the results!


news6Silver hairs outfox national averages

Well, it appears Dezrez estate agents work just as hard in their twilight years as the rest of the UK workforce. 30% of people employed in the UK are over 50 whereas our stats suggest that 31.5% of our estate agents are in this bracket. They are no slouches.  Morning larks; they are highly experienced and disciplined with two thirds clocking off at 5pm and the majority of the rest by 6pm.


Honing skills and knowledge over decades

Not only do more estate agents work into their 50s than the national average, it seems property professionals buck the trend elsewhere. Whilst the gender distribution of the over 50s in UK employment favours men, 54% of our estate agents aged 50 and above are women.  But the facts don’t stop there.

Adding weight to our anti-stereotype crusade is the hefty 89.9% of the UK population who put their feet-up when they reach 65.  Not so, our silver foxed agents, or should I say vixens?  With skills and knowledge honed over decades, 7.5% of you wizened lot stick around post-retirement to bring property joy to your customers. Seen as pillars in your community and assets to your business, 53% of you are the more nurturing of our species, women.


Retirement comes earlier for Northerners

When it comes to regional attitudes to the 65-year cut-off, we couldn’t determine if those north of Birmingham had just ‘done their time’ or held no truck with ‘newfangled technology’.  Our stats show that we have a fairly even split of customers across the country, so maybe the northern regions prefer to leave data entry to younger colleagues. Or maybe, they have more steadfast views on enjoying retirement than their southern counterparts. It would seem so, as the over 50s group is well represented upwards from Birmingham to Glasgow before dramatically dropping off at 65.


222635-home-repair-logo-clip-artInterest in property a life long passion

You may remember last month we looked into the leading interests of estate agents and uncovered a rather intellectual list of hobbies: the news, travel, films and TV, technology, sport, home décor, and politics.

Perhaps unsurprisingly given the nature of their job, our estate agents aged 65 and over showed the highest level of interest in home décor and the news. Which leads us back nicely to our original question; is estate agency a vocation? It appears that property is a lifelong passion that never fades even after retirement.  After all, where better to read a paper than in a newly appointed living room? The work never stops!


If you’d like to know more fun random facts, drop us a line or post a comment. We’d love to hear from you.

For software to fit around these habits why not visit our latest cloud based software 

Dezrez Website of the Month for July 2015

August 4th, 2015 No comments

SOTM JulyJuly’s site of the month is Michael Hardy. Created by The Property Jungle, The site is quick, snappy and has a clean and professional feel. When first entering the site we are greeted with a large carousel of high quality scenes with a purposeful property search situated above. Throughout the site the branding and colour scheme are used effectively all without feeling overpowered by the rich colour that is laced across the site.
As is almost a requirement now, the site is fully responsive and doesn’t sacrifice any functionality to work on smaller screen mobile devices. This is a great plus as this is almost the primary way customers search for properties when on the market to find their dream home and also helps the websites position on search engines such as Google due to the recent change involving ‘mobile-friendly’ websites will be ranked higher that ‘non-mobile-friendly’.
The search is fast and easy to use while also keeping a ‘quick search’ tucked away to the side or above the main content of each page if a small adjustment or location change is wanting to be applied to the current search. Reading the property details pages is a breeze and provides information not just about the property but close by services such as schools, train stations, healthcare etc… all services that can make or break a decision when searching for property. really does make searching for property an easy task.

Categories: Estate Agent Software Tags:

DezrezOne Top 10 Estate Agents July 2015

August 4th, 2015 No comments

DezrezOne Top 10 Estate Agents July 2015

All of these estate agents have achieved this status by consistently using 90% or more of the entire DezrezOne system during July 2015.

We can monitor your usage of DezrezOne from our specially designed software, making it possible for us to tailor training specifically for your estate agency.

We can also offer you advice on how to improve efficiency in your estate agency, so contact us today if you’d like to find out more!