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Posts Tagged ‘advertising’

Homeowners Taken for a Ryde?

September 30th, 2010 2 comments

As South Wales gears up for the start of the Ryder Cup in Newport this Friday, entrepreneurial homeowners are hoping to cash in by renting out their houses to the unprecedented crowds descending on the city. But as this article on the BBC shows, hundreds of would-be landlords have been left out of pocket by internet-based [...]

You don’t have to be David Bailey to take a great property photo!

September 23rd, 2010 1 comment

As someone who has been on both ends of a property chain, it is fair to say that Estate Agents that take the time to produce good photographs and good looking property particulars stand miles ahead of their competitors.  A good photo can make all the difference giving a more professional look to your agencies reputation and [...]

Zoopla And Rightmove Using TV To Their Advantage

August 27th, 2010 1 comment

Zoopla are now delivering a TV campaign as promised. The advert looks like it might cement them in the public’s eye as a credible and serious alternative to Rightmove, possibly moving them to number 2. What do you think? I have always maintained that the main reason for Rightmove’s popularity with the public is their clever [...]

Rightmove Bashing – Enjoy paying your good advertisers!

July 5th, 2010 No comments

I think It’s really important to track the leads that your business receives!  The old days of paper advertising made this pretty difficult!  Dezrez have phased out paper advertising because its just to difficult to know if you are getting your bang per buck!  Today more Estate agents clients come from online sources (portals, website, [...]